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June 4,2005 23:54

Threadless.com：把創意印在T-Shirt上

Threadless.com是一個專賣T恤的購物網站，到6/6之前正在特價，每件只要10塊美金。我在Radio.blog的blog上面看到站長大力推薦，就連過去逛了一下。

上週三我下了單，買了2件T恤，連同運費是28塊美金，在這個星期五收到用厚紙信封裝的郵件。裡面沒有多餘外包裝，就是2件捲好的T恤、訂購單、網站的明信片和印有Logo的貼紙。

Threadless.com有兩個主軸，一是Shop，想要滿足購買慾望的人，別囉唆吧快來下單；二是Participate，這就很有趣。因為Threadless的T恤圖樣是開放給各路英雄投稿的，所以網站上面設有"Browse Submissions"專區，讓註冊會員可以對這些圖樣由0至5給分；而"Loves Threadless"則會設計特定的主題（視贊助廠商而定），獎金和獎品也比一般的Submission豐富得多。

每件印製好的T恤都會搭配一張Model的示範照片，這不稀奇，妙的是會員可以透過"Blog This"的連結，針對每件T恤發表評論，還可以上傳照片，自己充當該T恤的Model。傳統的服飾型錄經常讓郵購的人當上冤大頭，所以我很喜歡這個點子，同一款式的衣服穿在不同環肥燕瘦的人身上，才能讓消費者更瞭解它的特色。

此外，外國的購物網站都有很詳細的退貨與還款說明，只要消費者願意負擔時間成本，在退換貨方面可以不必擔心。

最後，如果你一試成主顧，變成Threadless.com的Fans，那麼可以參考他們的"Threadless 12 Club"方案，14件限量版T恤，海外客戶售價250美金。

後記：寫著寫著越來越像勸敗文。其實我不是覺得他們的T恤非買不可，就衣服的料子而言，喜歡穿100％純棉的人大概不會喜歡Threadless。不過我對於他們的行銷手法真心佩服倒是真的。

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    回應文章
    我剛好在找有關Threadless的資訊，找著找著就連到你的blog了，我目前想買Threadless網站的T，但是我沒有使用信用卡在線上購買的經驗，所以我想麻煩你能不能教我購買的流程呢？(最好可以詳盡一點)如果可以的話麻煩請回信給我，打擾你了！謝謝！
    | 檢舉 | Posted by rednose at March 10,2006 16:31
    rednose:

    只要先加入Threadless的會員，然後把要買的T恤放進購物車，然後在結帳時輸入信用卡號碼即可。記得要填寫正確的英文地址，這樣就可以了。
    | 檢舉 | Posted by yoren at March 11,2006 12:46
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