SEO研究院

「我們可以這樣說，今年是數位行銷元年，」奧美互動關係行銷董事總經理張志浩下了一個這樣的定義。在他來看，網路工具在人們生活大行其道超過了十年，直到今年，數位行銷才真正被台灣的廣告主認知，並主動詢問，甚至是認真思考其數位行銷策略。

SEOmoz’s Social Media Guide lists the most popular and effective social media sites for marketing your business. Using this list, you can determine which sites to target and how to engage with them to earn mindshare, branding, customers and links.

Lately I’ve been speaking with SEM experts about what small business owners should do to increase their online visibility. While opinions vary, most experts agree about the importance of ranking high on Google’s various organic search results. ...繼續閱讀

什麼是SEO的趨勢? 什麼才是長治久安的SEO技巧? 什麼是SEO必須具備的技術? Web 3.0的趨勢下, SEO 3.0會是什麼樣貌? 從搜尋引擎的專利資料, SEO可以獲得什麼樣的啟發? SEM(Search Engine Marketing)是否就只是SEO加上關鍵字廣告? 企業除了外包SEO/SEM之外, 應該如何更深刻的認識搜尋行銷? 你都可以由「SEO 關鍵解碼」書中獲得解答! ...繼續閱讀

Google在六小時前於Twitter宣佈"Updates to AdWords conversion metrics", 讓追蹤廣告更加方便...

根據這則訊息"Google AdWords to Update Conversion Metrics in New Interface", 從原本1-per-click到many-per-click, 也就是說原本某人點選廣告達成交易後, 如果後續交易沒有透過原本的click也會在many-per-click顯示

詳細內容: http://www.dns.com.tw/blog/2009/04/google-adwords-conversions.html

May 2009 was the last full month of Microsoft's Live Search and it certainly did not go out with a bang. It was the only one of the top 5 search engines to experience negative growth year-over-year.

In February, visual search engine Searchme began testing a search advertising program in a closed beta. Now, the ad program is officially launching to all interested advertisers.

Searchme's results offer up images of website pages, which provides search marketers with an opportunity to include more design concepts into their campaigns.

"We've basically fused together the best elements of brand and keyword advertising. At the same time, we're helping consumers know exactly what they're getting before they click on an ad," said John Galatea, Searchme vice president of sales and marketing.

 

http://blog.searchenginewatch.com/090617-114017

 

 

How many SEOs have suffered because of unrealistic expectations from clients? Sure, there are times when an aggressive commissioned salesperson can get you into situations that are difficult to overcome. But, how many of you actually spent the time before any agreement was signed and before a check was cut to have a very frank and sincere discussion with your client about what they can expect from your efforts?

Not just the "rah rah...SEO rocks!" discussion. The one that involves telling a client how much work is truly involved on their part, as well as the agency's, in making the effort a success.

How many times, when it came time to renew an agreement, did the client forget about all of that and tell you that they were disappointed in the program? This is what just happened to me.

...繼續閱讀

各位不知是否在近期的Google Search上發現SERP有異於往常的結果? 第一個是Google Dance的頻率較為頻繁, 第二個是在不同的電腦搜尋可能出現不同的SERP, 這就是我們在之前文章"Search Engine Optimization 六大心法", "SEO觀點 : SEO面對的是巨變的環境"都提過的, 如果沒有隨時掌握趨勢及使用對的方法, 在SEO上可能面對全盤皆輸的局面...

Humor is a great form of content that will give people a reason to link to your content and help it spread virally.

The strategy could include all kinds of humor, including cartoons, animations, videos, jokes, confessions, or even things overheard. Think of all the funny or embarrassing things overheard in offices, stores, streets, and public places. Do a search and you'll find a collection of sites devoted to this topic. Be forewarned, though: some things published on these sites can be offensive.

...繼續閱讀