SEO研究院

How many SEOs have suffered because of unrealistic expectations from clients? Sure, there are times when an aggressive commissioned salesperson can get you into situations that are difficult to overcome. But, how many of you actually spent the time before any agreement was signed and before a check was cut to have a very frank and sincere discussion with your client about what they can expect from your efforts?

Not just the "rah rah...SEO rocks!" discussion. The one that involves telling a client how much work is truly involved on their part, as well as the agency's, in making the effort a success.

How many times, when it came time to renew an agreement, did the client forget about all of that and tell you that they were disappointed in the program? This is what just happened to me.