SEO研究院

企業可以利用Facebook來做什麼呢? 許多企業把Facebook當成行銷平台，也有企業把Facebook當成客服界面，更有企業把Facebook當成促銷產品的好所在，但是也有企業把Facebook當成公告欄，到底Facebook當成啥用途最好，是許多企業想要找的答案，因為很多專家都告訴你，Facebook可以聚集很多人潮，可以吸引很多人來當你企業的粉絲，然後這些價值如何如何 ...

如果企業的Facebook粉絲數不夠多，大概行銷部門會開始抓狂，然後開始用盡各種方式來增加粉絲，因此有了許多偏方開始教你如何快速增加粉絲，如果許多方法都無法真正符合要求，就會開始使用更「殺」的方法，直到無法回頭的地步。

http://www.dns.com.tw/?p=718

What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.

Then of course, then there’s the “trust” issue. Getting authoritative and relevant links; and with Open Site Explorer where advanced link analysis and data is now only a click away. And with the a huge range of link building tips, strategies, and tactics here, it’s fair to say that we’ve got the SEO ninja skills to go and create “trust-worthy” websites.

http://www.seomoz.org/ugc/the-definitive-guide-to-awesome-web-content

「我們可以這樣說，今年是數位行銷元年，」奧美互動關係行銷董事總經理張志浩下了一個這樣的定義。在他來看，網路工具在人們生活大行其道超過了十年，直到今年，數位行銷才真正被台灣的廣告主認知，並主動詢問，甚至是認真思考其數位行銷策略。

SEOmoz’s Social Media Guide lists the most popular and effective social media sites for marketing your business. Using this list, you can determine which sites to target and how to engage with them to earn mindshare, branding, customers and links.

Lately I’ve been speaking with SEM experts about what small business owners should do to increase their online visibility. While opinions vary, most experts agree about the importance of ranking high on Google’s various organic search results. ...繼續閱讀

什麼是SEO的趨勢? 什麼才是長治久安的SEO技巧? 什麼是SEO必須具備的技術? Web 3.0的趨勢下, SEO 3.0會是什麼樣貌? 從搜尋引擎的專利資料, SEO可以獲得什麼樣的啟發? SEM(Search Engine Marketing)是否就只是SEO加上關鍵字廣告? 企業除了外包SEO/SEM之外, 應該如何更深刻的認識搜尋行銷? 你都可以由「SEO 關鍵解碼」書中獲得解答! ...繼續閱讀

Google在六小時前於Twitter宣佈"Updates to AdWords conversion metrics", 讓追蹤廣告更加方便...

根據這則訊息"Google AdWords to Update Conversion Metrics in New Interface", 從原本1-per-click到many-per-click, 也就是說原本某人點選廣告達成交易後, 如果後續交易沒有透過原本的click也會在many-per-click顯示

詳細內容: http://www.dns.com.tw/blog/2009/04/google-adwords-conversions.html

May 2009 was the last full month of Microsoft's Live Search and it certainly did not go out with a bang. It was the only one of the top 5 search engines to experience negative growth year-over-year.

In February, visual search engine Searchme began testing a search advertising program in a closed beta. Now, the ad program is officially launching to all interested advertisers.

Searchme's results offer up images of website pages, which provides search marketers with an opportunity to include more design concepts into their campaigns.

"We've basically fused together the best elements of brand and keyword advertising. At the same time, we're helping consumers know exactly what they're getting before they click on an ad," said John Galatea, Searchme vice president of sales and marketing.

 

http://blog.searchenginewatch.com/090617-114017

 

 

How many SEOs have suffered because of unrealistic expectations from clients? Sure, there are times when an aggressive commissioned salesperson can get you into situations that are difficult to overcome. But, how many of you actually spent the time before any agreement was signed and before a check was cut to have a very frank and sincere discussion with your client about what they can expect from your efforts?

Not just the "rah rah...SEO rocks!" discussion. The one that involves telling a client how much work is truly involved on their part, as well as the agency's, in making the effort a success.

How many times, when it came time to renew an agreement, did the client forget about all of that and tell you that they were disappointed in the program? This is what just happened to me.

...繼續閱讀

各位不知是否在近期的Google Search上發現SERP有異於往常的結果? 第一個是Google Dance的頻率較為頻繁, 第二個是在不同的電腦搜尋可能出現不同的SERP, 這就是我們在之前文章"Search Engine Optimization 六大心法", "SEO觀點 : SEO面對的是巨變的環境"都提過的, 如果沒有隨時掌握趨勢及使用對的方法, 在SEO上可能面對全盤皆輸的局面...

Humor is a great form of content that will give people a reason to link to your content and help it spread virally.

The strategy could include all kinds of humor, including cartoons, animations, videos, jokes, confessions, or even things overheard. Think of all the funny or embarrassing things overheard in offices, stores, streets, and public places. Do a search and you'll find a collection of sites devoted to this topic. Be forewarned, though: some things published on these sites can be offensive.

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Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press by moving it down through the rankings.
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前文"SEO實例 : 請大家都去撞牆"舉出了一個黑帽式的link策略, 也是目前SEO業者最常用的策略, 這個方式雖然目前有用, 但卻是走在鋼索上的作法, 也非常容易被任何人識破, 並且對於網站的信賴度會大幅降低

如果SEO業者只會使用這類策略, 會逐漸失去客戶的信任, 除了這個方式之外, 還能夠有哪些方式產生更多的link呢... ...繼續閱讀

PageRank是一種網頁的價值指標，蠻有一定的參考價值。很多網站經營者很會在意自己網站的PageRank是多少？那可以不用安裝軟體就可以查詢了嗎？當然可以，利用「PageRank Checker」就可以即時偵測。

http://sofree.twbbs.org/blog/2008/06/30/pagerank-checker/
http://www.dns.com.tw/pagerank-checker/

也許是受到關鍵字廣告的影響, 許多企業認為想要進行SEO只要錢花下去, 就能夠馬上看到效果, 其實SEO絕對不是錢的問題, SEO的成效牽涉太多因素, 如果企業不能對於SEO即刻採取瞭解, 對於長期的企業競爭力絕對會大打折扣

Search Engine Watch的一篇文章"What You Need to Know Before Committing to SEO", 中肯的說明了企業要進行SEO前需要知道的事, 我把它摘要如下 ...

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I am tired of so many new and old SEOs talk about linking, the importance of it and how your efforts will be wasted if you don’t embrace it. I like linking and believe it provides a good way to build credibility on the search engines, especially for new sites, but I put it last on my list. That’s right I said last. I may be old school but I have found I can cut back my dependency (time) on the number/quality of incoming links if I follow some basic principles. ...繼續閱讀

With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising. ...繼續閱讀

如果您用網站優化去搜尋引擎找資料, 您一定會認為網站優化(Website Optimization)等於SEO(Search Engine Optimization), 這兩者有何不同? 網站優化如果不等於搜尋引擎最佳化, 那到底在做些什麼? ...繼續閱讀