白色黑眼圈@愛戀劇場

『Blog部落格』出來已經好幾年了，身為網路元老又愛嘗鮮的我，卻一直沒有興趣去玩它，直到最近身邊一堆朋友玩到要瘋掉了，而自己原本寫文章的明日新聞台越玩越悶受限挺多，至今我才想開始處理關於我自己的部落格。

只是，我一直很難理解的是，Blog到底能帶來什麼獲益，它是一個個人化服務，這對做網路行銷的我著實產生大大的疑問，為何各大網站公司都開始想要侵略這塊市場，當出無名小站的創辦人幾個大學生靠著這樣撐下來，撐到有了金主現在變成股份有限公司了!為什麼大伙看得到的商機，我怎麼遲緩到很難看到能賺錢嗎?難到我老了?

『David，你覺得Blog到底哪能獲利，就我目前看起來它的群聚效益是很高，但是如果靠商廣來維持會餓死吧!整體維護人力及費用，怕還沒賺到就倒光了!』

『嗯!是很難說所以，會大者衡大，小的就掛掉了，有點誰撐的久誰就贏，但是就目前台灣來看的確是沒有收益的。』

聽到David這樣說，我更無法了解了!

又將這問題丟給一位在Yahoo HK工作的網友。

他馬上回我『當然有賺頭!』。

『這是要收費的，針對個人收費。』

我知道阿!當然是要跟個人收費才會有獲利，就像YAHOO交友所造成的群聚效益，而網友有70%以上有種表現慾，加上習慣問題，到最後不得乖乖收費。或像是ICQ與MSN一般，只是多加個照片及小圖示等等的小功能，就將擁有廣大用戶群及在市場上經營有聲有色的ICQ，快速地攻下!成為即時通訊市場第一老大，這種個人化服務，進而創造出MSN首頁平台廣告接到排到年後和Hotmail台灣區快速成長。



國外的Blog已經是處於有收費的狀況，而台灣因為從一開始就無料，也頗久的了，如果真要收費會不會死的很慘？而且就目前大家還是處於Blog是不收費的想法。

當然這也很難說，YAHOO拍賣一開始也無料，後來一收費遭受各賣家抨擊(我也是那個賣家之一)，一伙人合夥竄逃到eBay，(我是那個沒逃的!因為我是先玩eBay後來才轉yahoo，發現eBay改了後有夠難用，死也不屈服，即使不用錢也不屈服)後來還是又回流到Yahoo，流量大還是代表了一切，乖乖繳錢繼續被吭，至少填了東西還有點回應，總比什麼回應都沒有來的好!

這時連Google都要開始玩Blog!台灣這跑的起來嗎?就靜觀囉!


「Google tests out blog ad service」

Published: April 26, 2005, 1:48 PM PDT

By Stefanie Olsen
Staff Writer, CNET News.com


Google is floating a trial balloon of a service that pairs advertisements with blog feeds.

The Mountain View, Calif.-based search company is testing a new variation of its AdSense program for publishers that allows sites to display text or image ads related to their content and get paid by the click.

This week, Google spawned a version of AdSense that allows publishers to send a text or banner advertisement alongside syndicated content using Really Simple Syndication (RSS) or Atom, Google's adopted format.

RSS is an open standard for content syndication that's transforming the way people access news headlines and other information such as blogs online. Though it's one of the most promising emerging technologies, publishers have yet to find means of profiting from it. Advertising is widely thought to be the answer.

Companies including Kanoodle, Moreover Technologies and Yahoo are testing similar ad services for feeds.

Robert McLaws, publisher of a Microsoft-focused blog called Longhornblogs.com, is one of the first to experiment with the Google ads this week. He said the graphical ads, in his own customized bright blue, are being fed into roughly 61 feeds of his blog.

Though he couldn't provide many details, by Google's request, he said the ads are in hypertext mark-up language using images and links. He and Google's team are still testing how best and how often to present the ads, but McLaws said the company is likely to introduce a public beta in the next two weeks.

"It will be a change for the better, but I hope people don't go crazy," McLaws said. "Simple, relevant text link ads in RSS are one thing. Flashing banner ads like 'Shoot Mario to win an iPod' are another thing."

Google spokesman Barry Schnitt confirmed the test, but would not provide further details.



Published: April 26, 2005, 1:48 PM PDT

By Stefanie Olsen
Staff Writer, CNET News.com