電訊傳播的新世界

林培淵(2005)。〈網路相簿自拍者之動機與人格因素研究〉，「2005傳播與媒體生態學術研討會」。高雄，義守大學傳播系。
本文發表於 2005傳播與媒體生態學術研討會(義守傳播2005/09/16)
作者要感謝元智大學資社所曾淑芬老師過去在量化方法課程上的磨練，和論文上的修正，中正電傳所李政忠老師在問卷設計上的意見，以及中山大學傳播管理所陳祥博士，在發表會上的犀利批評與指教，謝謝。

《中文摘要》
拜數位相機與網際網路普及、相關網路相簿網站的增加，網路相簿自拍目前已成為許多年輕族群熱衷的新玩意，他們經由自拍的活動來消遣娛樂、和他人交朋友互動，以及自我肯定，在數位科技時代形成了一種新的網路互動與自我揭露和肯定的方式，甚至逐漸產生一種次文化現象。本研究以網路問卷調查，區分出自拍動機為自我肯定、社交群聚與消遣娛樂三種，並以人格五因理論出發，發現影響自拍的原因主要來自於從事自拍的的經驗、頻率與時間等，某些自拍動機與人格因素也會對自拍度有影響，另如自我肯定與消遣娛樂動機，以及較和善性的人格特質，不過人格則並非主因，網路相簿自拍上的人格表現較不易用既有的人格量表來測量，因為多數使用者仍把這邊當作是娛樂、玩耍的地方，所以在人格表現上可能多偏重在某種特質。而自拍仍為較個人與私密的行為，自拍主題多集中在自拍者的臉部特寫或跟家人朋友出遊的內容，地點也多在家裡或戶外景點。而三種自拍動機也確實會影響到自拍程度。
關鍵詞：網路相簿、網路自拍、使用動機、人格五因、網路自拍度

Researches for the motives of internet-album autodyners and the characteristic factors
ABSTRACT
Photo autodyne on the internet photo album has so far become the latest novelty among the juveniles who are zestful in. They spend their time getting amusement by means of the activity of photo autodyne, reacting with others, and approving themselves in values. In contemporary, this inclination has formed of new internet reaction, the ways of self-expression and self-approval, even progressively engendered a sub-cultural phenomenon.This research was acquired from the internet surveys, identify the motives for photo autodyne as self-approval, social aggregation, and recreation. Apart from these, characteristic-5-cause discovered that what impacts photo autodyne primarily derives from the experiences, frequencies and moments of picture taking ; yet, some photo-autodyne motives and private factors will also result in the impingement for the degrees ; furthermore, self-approval, recreational motivations and amiable personal traits are included of the reasons, too ; nonetheless, personalities are not the major. The characteristic behaviors on the internet photo album are not eligible to be applied for by the character-measure chart. That’s due to the cause the majority of the users still treat here as a locale for amusement and fun, so their personal expression would be stressed on certain attributions. Even so, photo autodyne is still classified as a private and intimate behavior, the lemmas are often concentrated on the facial close shots ; the contents are almost about the itinerary with either households or friends ; the places are mainly chosen at home or at the outdoor scenic spot , and these three incentives also definitely affect how the degree is.
Keyword : internet photo album, internet photo autodyne, usage motive, 5-characteristic-causes, degrees of internet photo autodyne