Smokers are masters of denial, but here's a clever ashtray design that may actually get them to think about what they're doing. Designed by Chi-Ja Ling.
via curbly

Smokers are masters of denial, but here's a clever ashtray design that may actually get them to think about what they're doing. Designed by Chi-Ja Ling.
via curbly
The expander was sent to members with a message 'don't give up halfway.'
Advertising Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia
Released: March 2008
此商品也有異曲同工的從使用中加強產品訊息的傳播