July 20,2005 14:25

簡單一夏IKEA極簡風



炎炎夏日,輕柔吹入的一股極簡風,成為萬眾注目的焦點。
2005年六月二十九日,IKEA在美國東南區第一家分店正式開幕。

IKEA新店消息十分引人注目,主要是IKEA的廣告策略及推銷手法奏效。

IKEA在市區置放一部外觀透明的傢俱展示車,並提供開幕當日的首位顧客可獲得4,000美金的IKEA禮卷,而前一百名的顧客亦可得到椅子及小額禮卷等獎品。IKEA造成的極簡旋風,讓尚未開幕的店門口早在六月二十二日就有大排長龍的顧客日夜駐守。CNN的電視採訪中,排隊的顧客宣稱迫不及待滯守店外的理由是有強烈的傢俱危機(furniture crisis)。

  • miawko 發表於樂多回應(13)引用(6)IKEA極簡風編輯本文
    樂多分類:生活 │昨日人次:0 │累計人次:681
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    對於如何唸出IKEA這個字時,妙子感到相當疑惑。所有台灣朋友都異口同聲地發出「伊奇亞」的音,但偏偏妙子記得聽到NPR(National Public Radio)及CNN報導所發出的音,均是「愛奇亞
    IKEA的二三事(2)-IKEA發音【妙子的異鄉翦影】 at July 21,2005 13:13
    從IKEA的Slogan「Affordable Solutions for Better Living」可看出,IKEA的精神是要提供低價位但功能及設計佳的傢俱產品,換而言之,IKEA是要做窮人的好朋友,與
    IKEA的二三事(1)-窮人的傢俱店【妙子的異鄉翦影】 at July 21,2005 13:13
    妙子在美國的多數傢俱,不是好心人士相贈,就是從圾垃場撿回來的。買傢俱這檔事,與妙子的生活可說是八竿子也打不著。好奇不落人後的妙子,當然不會錯過這湊熱閙的好機會,也隨著眾人
    IKEA遊記(1)【妙子的異鄉翦影】 at July 21,2005 13:14
    查了一下,「宜家家居」是IKEA的中式名稱,這樣的名字的確是中規中舉,符合IKEA高雅卻符合人性的氣質,不過卻少了IKEA的創意精神。 妙子調皮些,若是由妙子來命名的話
    IKEA的二三事(3)-創意【妙子的異鄉翦影】 at July 21,2005 21:56
    雖說是抱著朝聖的心態前來,但想想這不過是個傢~俱~店嘛,一個小時也該看夠了。萬沒料到,一腳踏進這極簡聖地後,不由自主地,就像武陵人進入桃花源般,樂不知返地沈醉在這簡約風情中
    IKEA遊記(2)【妙子的異鄉翦影】 at July 23,2005 00:04
    店外,是有界限的建築;店內,卻是無邊界的傢俱天堂。\r\n看一看IKEA的創意,喜歡嗎?\r\n
    IKEA遊記(3) (photos)【妙子的異鄉翦影】 at July 23,2005 00:07

    回應文章

    http://www.ikea.com/ms/en_US/index.html
    噢,小黑板, 我們的小黑板!!!
    | 檢舉 | Posted by 小館子也有家具危機~ at July 20,2005 16:02
    妙子,請參考今年二月Ikea 在倫敦東區展店造成的危機。
    愛憎Ikea
    這是他們為什麼一次只放100人進去的原因。
    | 檢舉 | Posted by 台灣懸鉤子 at July 20,2005 21:16
    懸鉤子,突然看到上面照片中的鐘,跟整體佈置還蠻配的嘛!

    小廚娘,妳是說這個嗎?

    $12.99...好看耶,把它搬回來用。
    | 檢舉 | Posted by 妙子 at July 20,2005 21:47
    點頭點頭點頭...就是這個板,就是這個板...
    | 檢舉 | Posted by 小廚娘 at July 21,2005 00:33
    哇~~妙子新布置出來的家?拍拍手...

    在台北(敦化北路環亞飯店那邊)的 IKEA 也很受歡迎。農曆年底我(因為不得不的原因)去了一趟,天呀,簡直像免費大贈送一般,人山人海且都買載而歸。
    | 檢舉 | Posted by 閣樓上的女詩人 at July 21,2005 06:52
    恰巧我今天也想去看一下ikea有沒有新東西
    簡約風真是太美妙了
    | 檢舉 | Posted by KISA at July 21,2005 07:05
    我喜歡也適合簡約風,線條簡單,容易清潔,心情容易放鬆。台灣風沙多,裝飾繁複的家具簡直找自己麻煩。不過有請傭人的家庭就另當別論了。
    | 檢舉 | Posted by Lianbu at July 21,2005 10:08
    抱歉,妙子大大,我怎麼會弄出那麼多表情?
    | 檢舉 | Posted by Lianbu at July 21,2005 10:12
    呵呵,照片上不是妙子家啦!(雖然很想有一個那樣美麗的家...)

    這股極簡風真是太搶眼了,好多人像瘋了一樣地大採購,難怪IKEA創始人富可敵國。
    | 檢舉 | Posted by 妙子 at July 21,2005 13:23
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