I , will Fly High

Lesson 1

Vocabulary

ad agency

banner

commercial - advertisment on TV or radio
* Madison Avenue - work in advertising

convince - persuade

deceive - cheat(trick) sb. ; deceive involve a lie

design

exaggerate - to make something seems big

exposure - showing something to the public ;
                to give your product exposure

false advertising - deceit

flyer

giveaway

gullible - can be deceived easily
* gullible people will believe anything

hassle - somebody's sale technique (nagtive word)
* I feel hassled. Stop hassling me.
* my mother always hassling me clean my room

hype -

influential

junk mail(spam)

logo - mark to represent a company
* TM: trademark

marketing

mass media

model

package

persuade - make somebody believe or agree

poster

promote

promotion

publicity

scam - plan to deceive someone to get money

sex object - object fiction of women
* playboy

slogan
* Just do it. (Nike)

spokesperson - spoke for company ... barabara

sponsor

word of mouth - people tell people, and people go to see.
* not rumor

Idioms

1. Sell yourself -
    Promote yourself
eg. If you want to succeed in a job interview, you must learn how to sell yourself. Make the company think they can't survive without you.

2. Pull a fast one on someone - 
    to deceive someone in order to get something desired.
eg. That salesman almost pulled a fast on me. He bet that if he could guess how many children my father had, I should give him money. But id he didn't guess right, then he would pay me money. Of course I realized that fathers can't have children, only mothers can.

3. Smooth talker -
    A person who can speak very charmingly to get something he/
    she desires.
    * somebody speaks well
eg. That Jimbo sure is a smooth talker. He could tell you to walk 
through walls for him and you would do it.

4. A sucker - A person who is easily convinced. 
                  * stupid(very strong word)
eg. Jenny sure is a sucker. She thought she was buying a real Gucci
bag, but it turns out it was a fake.

5. Word of mouth -
    To hear information from another person through conversation.
eg. I usually find out if a movie is good by word of mouth. I would never go to see a movie unless I've heard it is good.