私の美樂地

打開電視

除了介紹美食的節目，旅遊(尤其是日本的一泊二食溫泉之旅)，與介紹新知的頻道之外

我會把注意力放在哪一部份呢?




是的

是廣告

我喜歡看廣告勝過於看電視節目

好的廣告在短短的幾秒鐘內

就能把觀眾的注意力全都吸引過去

這是很不容易的一件事

卻又覺得很棒

生活已經容不下太多訊息的接收時

廣告這種輕薄短曉的資訊媒體自然而然成了我一個很重要的生活資訊

不僅是提供靈感

打屁搞笑的來源

更是找好歌的一個重要媒介




廣告中最具有音樂性的

在我多年來的觀察裡

莫過於汽車廣告了

汽車????


不就是要追求性能好

操控容易

馬力強

速度快

平穩舒適的嗎

跟好歌有啥關係???

但是細心的你不難發現

很多汽車廣告都會配上好聽的歌曲

也許是一首70-80年代的老歌(TOYOTA系列偏好用老歌)

也許是一段古典樂(歐系車商的偏好)

本想一一介紹

卻又多得不勝枚舉

當然....

有的是刻意跟車商合作量身訂做的新歌

也可能是廣告商覺得某首新歌放在廣告中會有畫龍點睛的功效

像是80年代最經典的就是福特天王星(talestar)

將"Nothing Gonna Change My Love For You"

還有"Something In Your Eyes"放入廣告中

不僅車賣得好

順勢也將這2首歌成為紅極一時的好歌

這種魚幫水，水幫魚的行銷策略，是的成功手法




講到這一年印象最深刻的2首汽車廣告曲

從最近在電視中常看到的Mazda3系列的廣告

以一個純真的嬰孩

比喻成車子的性能，速度，舒適，還有血統與效能

當然

我更愛的這一首歌的流暢度

抓住了我的聽覺



"自動播放:光朝(閃亮的早晨)"









MONKEY MAJIK／光朝(閃亮的早晨)
作詞： Maynard／Blaise／tax 作曲： Maynard／Blaise

受話器の向こうから 聞こえる君の声
さやしく届く 静かにゆっくり過ぎる夜
今この時にも 深い悲しみの波紋が、
わかってるけれど よごしてきた足跡でしょ
The mind is always set to drive and reach for higher things.
Remember the days just to forget the days,
日々はただ過ぎてゆく。

Bring it on back, walk a new track
移り変わる 次の世界へ
Don't ya want to see it?
A beautiful morning, 扉開いて。
Now give it all back walk a new track,
Live a new day, 未来の子供たちへ
美しい朝を この世界へ。

How many times we've told the tale,
Our parts are played right on T.V.
C'mon and change the channel please,
I don't care to ever watch this scene again,
fast forward to the end, or play the first part again.

昨日までの事、決して忘れないで。
Lay down just for a while,
I'm thinking it's such a small price to pay.

The mind is set on overdive to reach for higher things.
Remember the days don't ya forget to change,
Our whole lives will live on through time.

Bring it on back, walk a new track
移り変わる 次の世界へ
Don't ya want to see it?
A beautiful morning, 扉開いて。
Now give it all back walk a new track,
Live a new day, 未来の子供達へ
美しい朝を この世界へ

Tick tock the clock has lost it's time,
Nobody's got to worry now,
The night's sublime like fireworks.
Oh no no!
All at close range and,
Gotta be changin',
'Cause something is happenin',

Give it all back, walk a new track give and you take.
Everybody's holding down. Don't ya want to see it?
A beautiful morning, is right out your doorway.
Now give it all back, walk a new track, live a new day.
Your kids are going to recall from now,
Whatever you were thinking about,
Your time is closing in.





時間再往前推到年初

Ford的i-Max也以Daniel Powter的歌曲來當做廣告曲

流暢的旋律配合著虛實交錯的廣告情節

也是不可多得的好廣告



"手動播放:Free Loop"










I’m a little used to calling outside your name
I won't see you tonight so I can keep from going insane
But i don't know enough, I need some kind of lazy day
Hey yeah

I've been fabulous through to find my tattered name
I'll be stewed tomorrow if I don't leave us both the same
I don't know enough, I need some kind of lazy day
Hey yeah

(chorus)
It's hard for me to lose in my life I've found
Only time will tell and I will figure out
That we can baby, we can do the one night stand
It's hard for me to lose in my life I've found
Outside your skin, right near the fire
That we can baby we can change and feel alright

I'm a little used to wandering outside the rain
You could leave me tomorrow if it suits you just the same
And I don't know enough, I need sun when it leaves the day
Hey yeah


不過好歌總是不寂寞的

三四年前小甜甜(Britney Spear)聲勢如日中天

還不是現在這款恍神肥甜甜之前

也應邀唱了汽車廣告曲(好像是Altis)

算是我覺得唯一能聽的單曲

也就順便在此一提

分享一首好歌



"手動播放:Anticipating"








Top down, on the street
Lookin' in the mirror and
I'm checkin out my lipstick
Girlfriends up in the back
Were out partin' all night
Feelin so crazy cool
Vibe so right
Don't know what they're ready for
Valet baby, here the keys
We're about to step inside
Skip on the drinks
Head to the floor
Makin' my way past the show
My body's taken over
And I want some more
Whoa yeah ay yeah

I'll be anticipating
This is our song, they're playing
I wanna rock with you (rock with you)
You're feelin this right
Let's do this tonight

Step up baby don't be shy
I know you're feelin me cuz' your given me the eye
And I
Don't wanna play around
Baby watch me move
Check this lets make a scene
Don't need to wait another
Why you wanna make me long for ya'
Move it baby over here
So we can set it off

We can get down
To the DJ's sound
Feelin so good baby
All around
Feelin kind of naughty come and get me now

Whoa oh oh yeah!

I'll be anticipating
This is our song, they're playing
I wanna rock with you
You're feelin' this way
Let's do this tonight

Ill be anticipating
This is our song, they're playing
I wanna rock with you
You're feeling this way
Let's do this tonight

Gotta really let me know if you want me
You gotta turn me on and make me feel sexy
Gotta show me you got everything that I need
Gotta really let me know if you want me
You gotta turn me on and make me feel sexy
Gotta show me you got everything that I need

I'll be anticipating
This is our song, they're playing
I wanna rock with you
You're feelin this way
Let's do this tonight

Ill be anticipating
This is our song, they're playing
I wanna rock with you
You're feelin this way
Let's do this tonight

Gotta really let me know if you want me
You gotta turn me on and make me feel sexy
Gotta show me you got everything that I need
Gotta really let me know if you want me
You gotta turn me on and make me feel sexy
Gotta show me you got everything that I need.