June 29,2005
【未上架、先轟動?】時報旅遊「為旅遊人民服務.部落格」接受《e天下》Blog Inc.專訪
部落格圈,最近因為連續兩本重量級的雜誌都以BLOG(部落格)做為Cover Story,線上線下都引起熱烈的迴響。
姑且不論,熟稔BLOG或完全不懂BLOG的讀者閱後的觀感(部落格圈已經有相當多的討論),這一波傳媒對BLOG議題的關注,可以說是”風起雲湧,甚囂塵上”。

《e天下(TECH VANTAGE)》官方網站及《中時電子報》首頁頭題,今天一早都披露了這一期《e天下》「企業部落格煉金術Blog Inc.」的Cover Story特輯。( e天下雜誌55期目錄2005/07 )
查理王奔走了在公司附近(松江路 vs. 南京東路口)的好幾家便利店,都遍尋不到一本?不知是通路商還未鋪貨?
或刻意利用網路先行傳播?
後來,靈機一動,走到《天下雜誌》的交流大本營--「書香花園」(地 址:北市建國北路二段6巷11號)總該有吧?
「嗯?」一進店裡,怎麼在平常習慣陳列《e天下》的書架上沒看到?
查理王便一個箭步趨身櫃台一問:「請問有最新一期《e天下》嗎?藍色封面的,講『部落格---B---L---O---G』。」
店員一臉狐疑。
不過,還算非常快地反應說:「有,今天有到新的《e天下》雜誌。」
查理王便不假思索地說:「那,請幫我拿三本。」
「三本?」店員樓上樓下找,就只剩陳列在壓克力斜架上的那「一萬零『一本』」。
嗯。就這樣,我費盡千辛萬苦汗流浹背地買到了珍貴的「第一本」《e天下》。
至於內容呢,大家可以參考兩個網站的精華摘錄。
本期《e天下》「Blog Inc.台灣篇」的部份,有兩頁以「明星級領隊,搶攻心靈佔有率」特別專訪--時報旅遊( 中國時報旅行社 ) 行銷企劃部的 查 理 王 與 工 頭 堅( 肯尼士 ) 在總經理老夫子的支持下,如何從無到有,集眾人之志在企業內推動部落格--「為旅遊人民服務.部落格」(p.102-103)文中並特別提及時報旅遊--玩家俱樂部的旅遊玩家曾一純的「一純的B.M.W遊走法國」已獲廣大旅友迴響並支持。

另外,該期也介紹了樂多市場的大版主「那個人(現實世界中的”取中”)」為「上山採藥--王心凌」所架設的Blog--「王心凌『網』住1300個部落客」(P.100-101)及yam-Blog的Schee「用Moblog拍101,以色列也驚豔」(P.104-105)。
詳情請見第55期七月號的《e天下》。

引用URL
不過我真擔心部落格與真正企業網站的平衡問題....如果部落格這麼方便與廉價與廣受網友利用與閱讀,企業耗資建置的網站何用,先前的投資何用?使用部落格傳達企業資訊與價值會是主流或只是祝網頁的通路之ㄧ?
不暸不暸,盼明示之。
拍拍手!不愧是受矚目的部落格棟梁們,
有機會上主流媒體,有沒有給他們顏色瞧瞧啊!
to 什麼東西理事長
雖然部落格好用,但真正企業網站還是需要滴。
美美的網站做企業門面,用部落格與網友搞交流,
雙管齊下才有前途。
而且部落格的訊息更新速度需求更短,
若好幾天沒換,該格大概會被當作死掉了,那就慘了!
包括: 個人BLOG及企業BLOG
查理王將原本散落各地在今年2005年接受不同媒體採訪的見刊照片及雜誌畫面上傳了.
歡迎大家參考!
http://tw.myblog.yahoo.com/jw!SL8Q6wORGBbXpxJ1Hs7Q_H1luwQYxso-/slideshow?fid=49
讓我們一同為台灣的部落格圈努力吧!....(^^握拳狀)
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