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The album will follow up their well received 2006 debut Dreams, and takes its title due to the fact that each and every track describes a different rule. No word yet if one of those rules is "make a hit single," but we do know that according to the band that this time around they've taken a more organic approach to recording, with all of the tracks being recorded live with no overdubs or additional effects.

三年前的『Dreams』是Erlend Øye 脫離Kings of Convenience成功單飛自立門戶後，以The Whitest Boy Alive名義推出的首作；起初還一度以為這個團體、Project會否只是Erlend Øye的臨時組合，想必於一陣激烈嘶吼後便壯烈犧牲，沒想到下個月要推出第二張大碟『Rules』了。對我而言，The Whitest Boy Alive已不是一支來自北歐的樂隊，僅僅是Erlend Øye過去在Kings of Convenience的身份；畢竟現在他待在柏林的時間恐怕比自己的家鄉要來的更多。言歸正傳，大致上聽過的人都認為『Rules』實在比『Dreams』更加電味、更像是一張跳舞唱片；而其實不如形容是更節奏化與旋律化，吉他聲浪也從當時的爆炸性轉為較肥沃聲線的節奏性彈奏，唯一不變的是Erlend Øye叫人熟悉的嗓音。盼不到Kings of Convenience的歸來，倒是盼到了The Whitest Boy Alive愈發沉穩之創作，算是勉強可以接受的結果。