我好奇故我在

長的像廚房紙巾，但是擦身體

Wed, 02 Dec 2009 01:45:28 +0800

source: http://instoresnow.walmart.com/enhancedrendercontent_ektid73974.aspx

這種像廚房紙巾的產品，文案意思是夏天令人汗流夾背的野餐，跟吃西瓜比賽的滿嘴汁，都需要這個有溫柔觸感(soft touch)的紙巾大擦特擦。當然，我是用誇大的中文寫出。我想原始的行銷意圖是希望消費者拿來擦「人體大面積的」汗或髒污處吧，所以才要強調soft touch!

這麼一大卷，拿出來擦，有氣魄喔！

意外的創意

Wed, 02 Dec 2009 01:28:29 +0800

(source: http://www.nytimes.com/2009/11/30/business/media/30adco.html?ref=media)

有時候廣告訊息本身平淡，但是卻會因為放置媒體的位置關係，而有新意！怎麼說呢？Bose Wave music system這個迷你音響的雜誌廣告，放在咖啡機廣告的後面。音響廣告的大標是「不，它無法幫你煮一杯早上的咖啡，但是它可能讓你一天都快樂。」很cute的意外。

Was it an accident that in the Nov. 1 issue of Family Circle magazine, an ad for the BrewStation coffee maker sold by Hamilton Beach was followed by an ad for the Bose Wave music system that carried this headline: “No. It won’t make your morning coffee. But it might make your day”?

American Idol 類型的比賽方式對阿拉伯世界造成怎樣的影響？

Wed, 02 Dec 2009 00:13:35 +0800

American Idol類型的競賽方式在世界各地開花，本影片作者研究阿富汗(Afghanistan)的Afghan Star歌唱競賽跟阿拉伯聯合大公國(the United Arab Emirates)的Million's Poet節目。

這類型節目的特色是人人均可參加(everyone has equal access)以及由SMS投票選出贏家(Winners will be selected via SMS voting).

對於不可拋頭露面的阿拉伯婦女造成怎樣的影響呢？起先，參賽婦女的朋友反對說：you are leaving us for demogcracy. 當這個婦女贏了之後，這些朋友鼓勵她 (got behind her).

那這些地區有美國化？並沒有，因為在這個比賽的format上，比賽的內容是傳統文化，所以反而蘇活了傳統文化，像傳統服飾、音樂、詩等等。

Now you'd think that "American Idol" would introduce a measure of Americanization. But actually, just the opposite is happening. By using this engaging popular format for traditional, local culture, it actually, in the Gulf, is precipitating a revival of interest in Nabati poetry, also in traditional dress and dance and music. And for Afghanistan where the Taliban banned music for many years, it is reintroducing their traditional music. They don't sing pop songs, they sing Afghan music. And they also have learned how to lose gracefully, without avenging the winner.

Having more is not the road to happiness.

Tue, 01 Dec 2009 18:01:45 +0800

Having more is not the road to happiness.

網路設計的演化

Tue, 01 Dec 2009 17:09:19 +0800

(source: http://sixrevisions.com/web_design/the-evolution-of-web-design/?)

在1990年代初期有網頁以來，早期的網頁從純文字→Table-based designs表格化的設計→Flash-based web designs→3DML(少見)→CSS-based designs(將影像跟文字區隔開來)。

Since the first websites in the early 1990’s, designers have been experimenting with the way websites look. Early sites were entirely text-based, with minimal images and no real layout to speak of other than headings and paragraphs. However, the industry progressed, eventually bringing us table-based designs, then Flash, and finally CSS-based designs.

Facebook 粉絲專頁研究數據

Mon, 30 Nov 2009 20:31:01 +0800

source:
http://www.techcrunch.com/2009/11/28/facebook-fan-pages-77-percent/
http://www.sysomos.com/insidefacebook/

根據Sysomos公司調查粉絲專頁“Facebook Pages”(此連結可以看到facebook 粉絲專頁的全球排名，英文也可用fan pages表達)，目前約有600,000個專頁。

The highlights include: 摘要些值得注意的地方

Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).
最受歡迎的粉絲專頁是Michael Jackson，有1000萬的粉絲，
On average, a Facebook Page has 4,596 fans.
平均來說，一個專頁有4,596粉絲。
The vast bulk of fan pages have between 10 and 1,000 fans.
Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.
大部分的粉絲專頁有10到一千個粉絲，4%的專頁有超過1萬個粉絲，0.76% 的專頁有超過10萬個粉絲。
- 95% of pages have more than 10 fans
- 65% of pages have more than 100 fans
- 23% of pages have more than 1,000 fans
- 4% of pages have more than 10,000 fans
- 0.76% of pages have more than 100,000 fans
- 0.047% of pages have more than one million fans (297 in total)
Overall, the most popular “category” for Facebook pages is “non-profits”, while “celebrities”, “music”, and “products” are the most popular categories among pages with more than one million fans.
一般來說，最受歡迎的類別是「非營利組織」，而在超過一百萬粉絲的專頁中，「名人」「音樂」跟「產品」最最受歡迎的類別。
On an average Facebook Page, the administrators create one wall post every 15.7 days. Among pages with more than one million fans, one wall post is created for every 16.1 days. This suggests that wall post frequency does not correlate with a page’s popularity.
一個典型的粉絲專頁，版主約每15.7天貼文一次，超過一百萬人的粉絲專頁約每16.1天貼文一次。這個表示了貼文的頻率跟專頁的受歡迎程度沒有直接關係。

facebook 跟 Twitter 的比較：

And unlike on Twitter, where popularity is correlated with how many times you Tweet, Facebook fan pages tend to be updated only once every 16 days. And that’s really the big difference between Facebook fans and Twitter followers. On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you fan them just to show your support of affinity. Too often, it’s a throwaway gesture. But then, fame is fleeting.
不像twitter，twitter受歡迎的程度是跟PO文的次數相關。可以說在twitter上follow某個人，是因為你想要聽他們說什麼？在facebook上，你加入粉絲專頁只是要表達你的支持而已。
People with 100 followers send out an average of 2.4 Tweets per day, while those with 1,800 followers Tweet an average of 10.2 a day. 有100個粉絲的人大約每天發出2,4個Tweets訊息，然而有1,800個粉絲的人則發出10.2個訊息。
Sysomos looked at 11.5 million Twitter accounts and concluded that the top 10 percent of Twitter users produce 86 percent of the Tweets.
在1,500萬的twitter帳號中，排名前10%的帳號所發出的訊息約佔twitter總訊息的86%。

蔡康永 V.S. 蔡國強

Mon, 30 Nov 2009 20:21:54 +0800

蠻喜歡聯合報對蔡康永的訪談：

聽到蔡國強這麼說，我超有成就感的。別人的故事，都只是你的鏡子。人都是活在自己城堡裡的小國王，觀眾其實不關心受訪者，而是在想自己的人生，拿自己的人生跟他人比較。
蔡國強跟我一樣，一直在挑戰很麻煩的事。以他現在地位，大可以留在舒適、從容的範圍內創作；但他總要找困難的事，這樣的人會帶給別人能量。
曾經，北京一群看不懂當代藝術的貴婦問蔡康永：可不可以用十五分鐘跟她們講講蔡國強，為什麼值得花幾千萬元買他「燒焦的紙頭」？
蔡康永花五分鐘就「征服」貴婦，戰略是「母性」。他說，蔡國強到埃及跟小朋友放風箏（指「天空中的人、鷹與眼睛：為埃及錫瓦做的風箏計畫」），在女人不能拋頭露面的國度，讓孩子畫出媽媽樣子，人形風箏放到天空去，一輩子都會記得。
蔡康永說，「藝術就是在某個共鳴上給你安慰和啟發，這就值得了」；更何況，蔡國強的作品很容易就十倍增值，光看這點，就值得下手；「不像我的書，脫手時跌一半。老蔡的東西是你得到他靈魂的一部分。」

source: http://mag.udn.com/mag/people/storypage.jsp?f_MAIN_ID=158&f_SUB_ID=4397&f_ART_ID=224184