September 17,2009 21:01
Vodafone "Upgrade a stranger" campaign
(source: http://www.adverblog.com/archives/004050.htm)
電信服務業者Vodafon在荷蘭有一個超短的三天SP "Upgrade a stranger"，似乎是為了power to you campaign暖身。
Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes to choose which one should get and upgrade. The fancy prices are handed out right away.
隨意在荷蘭各地街頭拍攝人，一次兩個，然後即時LIVE，網友需要在兩分鐘內投票選擇，然後此人可得到netbooks, phones 或USB stick modems. 操作的機制是要「即時」上傳、「即時」投票、「即時」給獎。
下方圖片說明：左邊是獎項，右邊是荷蘭地圖，顯示拍攝的地點，鏡頭內有一男一女，網友可以投票，最後看誰票數最多，就可以得USB。
電信服務業者Vodafon在荷蘭有一個超短的三天SP "Upgrade a stranger"，似乎是為了power to you campaign暖身。
Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes to choose which one should get and upgrade. The fancy prices are handed out right away.
隨意在荷蘭各地街頭拍攝人，一次兩個，然後即時LIVE，網友需要在兩分鐘內投票選擇，然後此人可得到netbooks, phones 或USB stick modems. 操作的機制是要「即時」上傳、「即時」投票、「即時」給獎。
下方圖片說明：左邊是獎項，右邊是荷蘭地圖，顯示拍攝的地點，鏡頭內有一男一女，網友可以投票，最後看誰票數最多，就可以得USB。
引用URL
http://cgi.blog.roodo.com/trackback/9977365
