我好奇故我在

(source:http://www.psfk.com/2009/09/pics-selfridges-london-displays-abcs-of-the-future.html)

倫敦Selfridges百貨公司100周年慶(2009)，概念走"What's next?"，用慶祝未來方式進行，也就是慶祝2109年，櫥窗用英文字母布置，每一個字母代表一個未來性的商品，但留下一個X，邀請消費者創作未來商品，然後再進行票選。整個活動從七月初開始，展覽一個月。

To celebrate it’s 100 year anniversary, London’s Selfridges department store jumped a century into the future, to the year 2109. Windows are wrapped with the entire alphabet, each of the twenty six letters have a futuristic product on display including zero gravity paint and an infinity bin. Wieden + Kennedy also opened up the idea for the letter X to the general public to vote on, the winner: xtra hours in the day clock.





得獎者可以獲得什麼呢？

The winner will receive a £500 Selfridges Gift card and have his or her entry displayed alongside the other letters in the window till Aug 5.

可以獲得五百元英鎊Selfridges百貨公司禮券，並且作品可以跟其他字母一起展示到八月五日。五百元英鎊換算成台幣是26,500，其實不算很多錢。

針對消費者活動，有一支TVC:

得獎作品為： Extra hours in the day clock.

得獎人Brenda Durham說：“I came up with the idea by listing words beginning with ‘ex’ and when I came to ‘extra’ I expanded it by thinking about what extra things people would like in the future and ‘extra hours in the day’ came to mind. That led on to a clock which could bend or stretch time while staying within the same 24 hours and a spiral seemed to fit”.