我好奇故我在:Building real relationships with your customers

September 17,2009

(source: http://jasonkeath.com/44-ways-to-help-your-customers-fly/)

這篇文章不錯，來翻譯一下！裡面舉很多應用實例。

Create a reward program, allowing customers to accumulate points, earn discounts/prizes
創立一個回饋方案，讓消費者可以累積點數得到折扣或是獎品。
Allow customers to influence your products/services (see Dell’s IdeaStorm)
讓消費者可以影響你的產品或是服務。Dell的IdeaStorm讓消費者可以發表意見、大家在投票決定，然後Dell在反應於其產品或服務規劃上。

延伸閱讀: http://www.itmag.org.tw/magazine/article_single_590.htm
Have contests that require very little action by the customer (”100th customer of the summer gets a free reward”)
舉辦競賽，消費者可以很容易參與。
Have customers give away swag for you (see @MommyBrain at Blogher)
讓消費者替你發宣傳用的東西(這個twitter帳號MommyBrain 常免費放送許多東西)
Create official champions that believe in your company, that can help you hold events, educate other customers, and create content
創造一個官方提倡擁護者，其相信你的公司，可以幫你舉辦event、教育消費者以及創造內容。

Start internally, look to employees, relatives, and friends for your biggest evangelism opportunities (see IBM’s employee blog network)

IBM將員工的blog集合起來，用ABC字母排列，表現出公司員工的熱情，蠻好的公關方式。
Teach Employees to spot potential evangelists
Create tags/hashtags/keywords that allow your customers to signal when they are discussing your company online
在Twitter帳號裡跟了「hashtag」這個使用者，以後在Twitter訊息裡附加「#」就可以被視為「標籤」，譬如大家都在tweet某場會議，就可以先想好一個hashtag，譬如「#sweet100」，然後大家都記得要寫「#sweet100」就可以將這些訊息歸類在一起，在hashtags.org等處可以一次觀賞，讓你的訊息更多人看到、不會消失不見。也就是說在hashtags.org你可以透過search隨時瞭解最新議題。
(source:http://mr6.cc/?p=2760)
Take surveys of your customers, display the results (on and offline)
Encourage customers to check in on Facebook, Twitter, etc. (see Jet Blue at SXSW)
譬如jetblue航空公司空姐會廣播說："please update ur Twitter to let them know you've arrived in Austin" over the speaker.

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