我好奇故我在

One Thousand Casmurros from Livead on Vimeo.

巴西文學寫實主義大師作品，就wiki資料看，他們上學時受教育都會唸到。電視台根據他的書Dom Casmurro拍的迷你影集，為了對這個作者致意，以及拉近與網路族群關係，因此有了這一個網路campaign，將這本小說切割成1000個部分(這是很酷的概念)，首先邀請意見領袖名人來挑一段朗讀，帶領一般大眾可以認養一段朗讀，集體完成一個有聲書。另外，也沒有忽略影集本身跟書的結合，消費者可以體會到跟演員念同一個台詞的樂趣。

這讓我想到英劇很愛改編一些英國著名小說家作品，像是珍．奧斯汀(Jane Austen)、阿嘉莎‧克莉絲蒂Agatha Christie等人作品，也有很多fans。但是我就沒有見到有趣的操作手法，通常我是被古典精緻英國風吸引就跑去看了。

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

In less than a month, the reading was completed.

Influential admirers talked about it in public. 33 million viewers watched the series' first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series. The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

背景資料：
瑪夏多．迪亞西斯(Machado de Assis)是巴西知名的寫實主義大師。1839年出生於里約一個貧窮的小家庭，他甚至沒有受過正規的大學教育。(Dom Casmurro)與《柏拉斯．庫巴的死後回憶錄》(Memórias Póstumas de Brás Cubas)兩部寫實小說奠定他日後文學大師之名。(source)

Amazon.com Review: The unreliable narrator and the fictional memoir are long-standing literary traditions. Nineteenth-century Brazilian author Joaquim Maria Machado de Assis uses both to brilliant effect in his novel Dom Casmurro. Narrated by Bento Santiago, this memoir looks back over a life filled with the suspicion of betrayal: Bento is convinced that his wife had an affair with his best friend, and that his son was the result of it. Though he has no real evidence to support this belief, Bento becomes so obsessed with it that, in the end, he commits crimes far worse than the suspected adultery to avenge himself. The memoir itself is a kind of justification for his actions; Bento, now alone, recreates the environment of his childhood and attempts to rewrite the facts of his life--in essence, reconstructing the past.