我好奇故我在

這位作者Marc Gobé講emotional branding，他講一句話蠻耐人尋味，他說：

"Those spending the most money are the worst brands."

“Design is the new advertising. The agencies should fold, they’re out of line and out of touch. The only advertising that works is about product that you’re drawn to any way.”

話說我最近看到一個化妝品廣告，廣告設計比包裝設計漂亮很多，對比之下，產品很沒質感。萬物都需有個平衡點，不需過偏。但就重要性言，產品以及販售點的環境設計，還是比廣告重要很多。