我好奇故我在

打算針對42 Entertainment 作一個仔細的研究，因為它改變好多我對行銷的認知，陸續更新於此頁，有鑑於長度，可能屆時只會寫中文。

brand storytellers

• NYTimes 對這種新型態公司的介紹 http://www.nytimes.com/2008/11/17/business/media/17adcol.html?_r=2&scp=2&sq=42%20Entertainment&st=cse

42 Entertainment 官網之"How we see things?" http://www.42entertainment.com/see.html

2006 "Year Zero" campaign

• 完整case study: http://psucomm473.blogspot.com/2009/04/year-zero-look-into-not-so-distant.html
• Year Zero 的廣告主，就是樂手Trent Reznor，wired雜誌對他有長達十頁的訪談，呼，此君可以自己一直講下去。http://www.wired.com/entertainment/music/magazine/16-01/ff_arg_reznor
• CEO Susan Bonds and CCO Alex Lieu對此案的訪談 http://www.portfolio.com/views/blogs/daily-brief/2008/06/19/on-cannes-a-new-kind-of-storytelling-in-ads

2007 "The Dark Knight" campaign

• CEO Susan Bonds and CCO Alex Lieu explain對此案的深度訪談。http://creativity-online.com/?action=news:article&newsId=130602§ionName=behind_the_work