July 3,2009

"Funeral" was launched by 新加坡政府

(source: http://www.themalaysianinsider.com/index.php/world/23849-family-ad-sparks-online-debate)
這個2009年四月,三分鐘長度的廣告"funeral"(葬禮),目的是新加坡政府(Ministry of Community Development)想鼓勵民眾結婚(pro-marriage)。不過也引發「剽竊plagiarism」之疑。為什麼?因為跟心靈捕手(Good Will Hunting)的某段劇情很像。

Some viewers have blasted it for not being original. They say it is a rip-off from a scene in the 1997 Oscar-winning movie, “Good Will Hunting”.

Indeed, the commercial’s director, Malaysia’s Yasmin Ahmad, admits she had drawn inspiration from that movie directed by Gus Van Sant, though the idea also came from her own life. 廣告片導演Yasmin Ahmad承認她有受到心靈捕手導演Gus Van Sant的影響,雖然這個點子也是來自她的自身生活。

In the Hollywood movie, a man played by actor Robin Williams reminisces about his dead wife and her farting habit. 影片中,威廉羅賓斯回憶過世的太太和她的放屁毛病。

Her expulsion of gases once woke herself up from her sleep and, turning to him, she asked if that came from him. He admitted to it because he did not have the heart to tell her the truth.
有一次她太太放屁太大聲,把自己從睡夢中吵醒,她轉身問先生:「是不是你放屁?」先生承認是,因為他不忍心告訴太太事實。

He then goes on to share that imperfections are the “good stuff” in a relationship, and that no one is perfect, it is just a matter of whether you are perfect for each other.
然後威廉羅賓斯後來跟人分享就是這些不完美是一段感情中的「好東西」,沒有人是完美的,重要的是你們彼此絕配。


再來比對片中的文案,英文很簡單,所以不翻譯了,大家可以自行判斷算不算剽竊?

Mrs. Lee, I believe you have some words to say about the David Lee brother.
I'm not going to sing praises for my late husband, not today.
Neither I might talk about how good he was; enough people had done that here.
Instead, I want to talk about some things that would make some of you feel a bit uncomfortable.
First of all, I want to talk about what happened in bed.
Ever have difficulty starting your car engine in the morning?
Well that's exactly what David snoring sounded like.
But wait, snoring wasn’t everything.
There was also this rear and wind action going on in his life.
Some nights, it would be so forceful, it would wake him up.
"What was that?" he would ask.
"OH, it's the dog." I would say. "Go back to sleep, dear."
You might find this all very funny, but towards the end of his life, when his illness was at its worst.
This sounds indicated to me that my David was still alive, and what I wouldn't give, just to hear those sounds again before I sleep.
In the end, it's these small things that you remember.
The little imperfections that make them perfect for you.
So to my beautiful children, I hope one day, you too find yourself life partners who are as beautifully imperfect as your father was to me.

PS: 此系列第一支為family

Posted by adad264 at 樂多Roodo! │23:10 │回應(0)引用(0)影片類創意欣賞
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