我好奇故我在

Client: Phillips CINEMA 21:9
Agency: Tribal DDB, Amsterdam
Film title: Carousel (旋轉木馬，取旋轉意涵) 此影片是 web-based

以下擷取坎城代理商對此影片的解說 (http://work.canneslions.com/film/)

Phillips set out to create an interactive film that would change the way cinema is viewed at home.
Phillips 開始著手創造一個互動影片可以改變世界在家看電影的方式
Carousel is one seamless tracking shot that can be paused to reveal films within the film
影片「旋轉」是一個無縫追蹤的拍攝方式，可以暫停來觀看影片中的影片
(說明：播放長bar中，上面有幾個藍色小方塊，點進去可以看幕後花絮)
We wanted people to discover that they could take control of the camera and the sound track
我們希望人們可以知道他們可以控制攝影機以及聲音
And we wanted people to switch between 16:9 and 21:9
並且我們希望人們可以將16:9 電視轉換為 21:9
After all, seeing is believing.
畢竟，親眼看到才會相信。
官網：http://www.cinema.philips.com/

代理商委託一家web production公司叫Stink Digital製作。

Stink Digital director Adam Berg responded with an idea for an epic 'frozen moment' cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money.
Stink Digital 導演Adam Berg說這個史詩般的點子「凝凍時刻」，有警察跟搶匪連續槍戰，包括小丑、爆炸物、被毀壞的醫院，以及大量的碎玻璃、彈殼以及錢。

The film, titled Carousel, is the centre piece of the project.
這個叫做「旋轉」的影片，是這個計畫的中心。

On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to 'spin' through the film's single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed.
一共剛好也是2分鐘19秒，但是Berg讓他可以無止盡的循環。拜訪此網站者，可以選擇影片中一個部分讓其一直循環、或是暫停，或是以設定的速度觀看。(影片還有些小地方也將21:9訊息表現出來，譬如車牌等等)

The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project's biggest and most ambitious production challenges.
這影片也同時包含了連結，可以讓觀賞者無縫的從影片中切換到同一個場景的「觀看幕後」。

(source: http://www.campaignbrief.com/2009/04/life-is-a-carousel-for-philips.html)

Philips Carousel for Cinema 21:9 TV - How they did it