June 16,2009
BusinessWeek 線上經營模式
BusinessWeek Tries Pay Model Online
(source: http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i45a4bf33efc179170479cfd1665e3529)
商業雜誌最擅長採訪商業界成功人士或模式,所以看他們本身的經營策略很有趣。這是6/14 MediaWeek的新聞:
In the latest online paid content experiment by a publisher, BusinessWeek will create a special presentation of its print magazine content that will only be available to subscribers. Roger Neal, general manager of BusinessWeek.com, said that while the magazine’s content will be available on the site for all to see, subscribers will get a different experience of the print content online.
BusinessWeek 會針對其紙本訂戶,線上提供一個特別的專屬內容。雖然目前BusinessWeek線上所有的內容是免費,但是紙本訂戶會有一個不一樣的體驗。
Neal said the subscriber-only view would be print-like in presentation. He said the goal is to serve both paying and nonpaying readers by “making all our content available to Internet users but still providing a special privilege for print subscribers.” Users will get other benefits, like instant access to the print content online.
所有的內容雖然所有網路使用者都可以看到,但是針對訂戶會有像「印刷那樣」的內容呈現方式。訂戶還有其他利益,譬如立即可以獲得線上印刷內容。(不知道意思就是說:文字內容一樣,只是排版方式有差異?)
The new paid/free strategy is part of a site relaunch in July which will consolidate its many channels into three focused on breaking news, analysis and community. The last one will include Business Exchange, the site’s recently created business social net. New and more ad units also will be offered. Underlying the changes is a new tech platform designed to enable real-time site updates, Neal said.
在今年七月會上線付費/免費服務,其新站策略會專注於:即時新聞、分析,以及社群這三個方面。最後一個服務包括Business Exchange這個平台,這是最新的商業social net。這一次的改版著重於即時網路更新。
More broadly, the site redesign is part of the McGraw-Hill Cos. weekly’s answer to the question of how to differentiate online from print. While the site emphasizes breaking news and community, the magazine is focusing on stories that are forward looking and actionable, as the title will try to do with its summer double issue, which makes the case for “rational optimism” about the economy.
至於紙本跟網路的BusinessWeek有什麼不同之處?網站是強調即時新聞跟社群,而實體雜誌本身專注於具有前瞻、可以行動的新聞。
(source: http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i45a4bf33efc179170479cfd1665e3529)
商業雜誌最擅長採訪商業界成功人士或模式,所以看他們本身的經營策略很有趣。這是6/14 MediaWeek的新聞:
In the latest online paid content experiment by a publisher, BusinessWeek will create a special presentation of its print magazine content that will only be available to subscribers. Roger Neal, general manager of BusinessWeek.com, said that while the magazine’s content will be available on the site for all to see, subscribers will get a different experience of the print content online.
BusinessWeek 會針對其紙本訂戶,線上提供一個特別的專屬內容。雖然目前BusinessWeek線上所有的內容是免費,但是紙本訂戶會有一個不一樣的體驗。
Neal said the subscriber-only view would be print-like in presentation. He said the goal is to serve both paying and nonpaying readers by “making all our content available to Internet users but still providing a special privilege for print subscribers.” Users will get other benefits, like instant access to the print content online.
所有的內容雖然所有網路使用者都可以看到,但是針對訂戶會有像「印刷那樣」的內容呈現方式。訂戶還有其他利益,譬如立即可以獲得線上印刷內容。(不知道意思就是說:文字內容一樣,只是排版方式有差異?)
The new paid/free strategy is part of a site relaunch in July which will consolidate its many channels into three focused on breaking news, analysis and community. The last one will include Business Exchange, the site’s recently created business social net. New and more ad units also will be offered. Underlying the changes is a new tech platform designed to enable real-time site updates, Neal said.
在今年七月會上線付費/免費服務,其新站策略會專注於:即時新聞、分析,以及社群這三個方面。最後一個服務包括Business Exchange這個平台,這是最新的商業social net。這一次的改版著重於即時網路更新。
More broadly, the site redesign is part of the McGraw-Hill Cos. weekly’s answer to the question of how to differentiate online from print. While the site emphasizes breaking news and community, the magazine is focusing on stories that are forward looking and actionable, as the title will try to do with its summer double issue, which makes the case for “rational optimism” about the economy.
至於紙本跟網路的BusinessWeek有什麼不同之處?網站是強調即時新聞跟社群,而實體雜誌本身專注於具有前瞻、可以行動的新聞。
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