我好奇故我在

Online Newspapers Best Content Publishing Strategy: Free Or Paid?
(source:http://www.jatinmahindra.com/2009/06/03/online-newspapers-best-content-publishing-strategy-free-or-paid/)

In this video interview, Alan Murray, Executive Editor at the Wall Street Journal, reveals quite a different story and vision from the one we have been hearing over the news. Murray reveals a more balanced strategy in which both free and paid content can play a strategically important role in which the two approaches complement each other rather than being opponents of two opposing extremes.
在這個訪談中，華爾街日報執行編輯Alan Murray講了一個不一樣的觀點。他認為「免費」跟「付費」在策略上，是可以互補的，不是一定對立的。

(要看影片內容可以點上述連結，下方有訪談內容全文)

訪談重點如下：

• The best content publishing model is a mix of paid and free content.
  最好的內容策略是兼具「付費」跟「免費」。
• The content you don’t give out for free will be published elsewhere and you will lose traffic.
  如果針對大家很關心的大消息收費，那消費者會找其他免費的管道閱讀，你的讀者就會流失，等於你將顧客送給競爭者。
• Do not charge your audience for the most popular content you have on your site.
  所以針對此塊大家最感興趣的內容，可以吸引traffic，不應該收費。而是可以靠廣告營收。
• Target your paid content to highly-focused niches.
  但是華爾街日報對於商業以及財務報導，具有一定品質，這是我們的核心，也是跟一般general news有區隔的地方。收費的部分可以針對很利基需求，消費者非常希望想要知道，不惜付費觀賞。舉例來說：當地的體育賽事新聞就有人很關心，因為他的小孩有參加比賽。又譬如德州有報導石油業鑽機數量(oil rig counts)的付費服務。
  We’re working on a premium initiative to launch a series of more, as you say, niche or narrower information services that we can sell at a premium to smaller groups of subscribers on subjects that they care most about.
  對於各式各樣很利基的閱讀需求，正在開發這種類型的付費服務。