June 12,2009
Augmented Reality
<UPDATE> 上海open小將已經也用了此技術。活動網址:http://www.openopen.com.tw/event/09shanghai/section2.html
<本文>
Augmented Reality 算是一個很新的技術,想要瞭解這是什麼?可以點 http://www.handyui.com/2007/08/07/augmented_reality_in_siggraph_2007/ 引用其解釋:「把互動技術拿來放在真實世界中,在我們每天接觸的環境裡,加上新的互動體驗。」
這一次看到GE跟德國Mini作了很好的示範,我覺的德國Mini作的超酷的。這個機制使用者需要有webcam,(有的機制需要額外下載軟體安裝,有的不用),然後將廣告主指定的頁面印出來,拿著紙對著webcam即可展現出3D影像。
GE
(source: http://eoinkennedy.ie/blog/?p=155)
Basically you need a web cam, log on to GE Augmented Reality site and print out the image.
登入GE Augmented Reality site 網站,下載圖像。
Depending on the selection you pick, there is one for solar and one for wind turbine, a 3D images suddenly unfolds on the screen and replaces the black and white image above. You can interact with it by twisting and turning the image and can even blow (picked up by the microphone) which spins the turbines.
看你要選太陽能或是風力渦輪圖像,當你只要將紙對著webcam就可以看到3D影像。你可以轉動紙張跟影像互動,甚至你可以吹動渦輪。
德國Mini
Mini have used it to allow people interact with a 3D image of the car by printing the simple image on the back of a motoring magazine with instructions. You simply put the ad in front of a web cam and up pops the 3D image of the car. The video below is worth watching (although in German - I think).
德國Mini將這個圖案印在雜誌的背面,並附上說明,所以只要將廣告放在webcam前面,就會出現3D汽車影像。
覺得很有趣,想要看更多示範,請點
Augmented Marketing: 10 ideas beyond reality
Augmented reality: top ten campaigns (so far)
日本商人應用Augmented Reality推出虛擬女僕ARis
<本文>
Augmented Reality 算是一個很新的技術,想要瞭解這是什麼?可以點 http://www.handyui.com/2007/08/07/augmented_reality_in_siggraph_2007/ 引用其解釋:「把互動技術拿來放在真實世界中,在我們每天接觸的環境裡,加上新的互動體驗。」
這一次看到GE跟德國Mini作了很好的示範,我覺的德國Mini作的超酷的。這個機制使用者需要有webcam,(有的機制需要額外下載軟體安裝,有的不用),然後將廣告主指定的頁面印出來,拿著紙對著webcam即可展現出3D影像。
GE
(source: http://eoinkennedy.ie/blog/?p=155)
Basically you need a web cam, log on to GE Augmented Reality site and print out the image.
登入GE Augmented Reality site 網站,下載圖像。
Depending on the selection you pick, there is one for solar and one for wind turbine, a 3D images suddenly unfolds on the screen and replaces the black and white image above. You can interact with it by twisting and turning the image and can even blow (picked up by the microphone) which spins the turbines.
看你要選太陽能或是風力渦輪圖像,當你只要將紙對著webcam就可以看到3D影像。你可以轉動紙張跟影像互動,甚至你可以吹動渦輪。
德國Mini
Mini have used it to allow people interact with a 3D image of the car by printing the simple image on the back of a motoring magazine with instructions. You simply put the ad in front of a web cam and up pops the 3D image of the car. The video below is worth watching (although in German - I think).
德國Mini將這個圖案印在雜誌的背面,並附上說明,所以只要將廣告放在webcam前面,就會出現3D汽車影像。
覺得很有趣,想要看更多示範,請點
Augmented Marketing: 10 ideas beyond reality
Augmented reality: top ten campaigns (so far)
日本商人應用Augmented Reality推出虛擬女僕ARis
虛擬女僕ARis。商品內容物包含「電腦方塊」、「電腦逗弄棒」及專屬軟體,結合webcam就能使用。將不同圖案印在方塊上,對著webcam就可以有不同動作,也方便消費者拿在手上玩。另外,也有「電腦逗弄棒」讓玩家可以「摸」女僕。玩什麼呢?脫女僕衣服或替她換衣,但是我覺得女僕的聲音用語也是一大特點吧!蠻AV的。
引用URL
http://cgi.blog.roodo.com/trackback/9210783