我好奇故我在

source: http://www.brandchannel.com/features_effect.asp?pf_id=451

如果國家是品牌的話，根據2008年國家品牌排名NBI(Nation Brands Index)第一名是德國，此調查評量55個國家。
It should come as no surprise, then, that Germany itself was ranked the best overall “country brand” in the 2008 Anholt-GfK Roper Nation Brands Index, which measures the world’s perception of each nation as if it were a public brand.

德國品牌為何特殊的原因？ 兩個字可以解釋「紀律」跟「品質」。
So what is it about German brands, and the country that produces them, that is so special? Two words might be all the explanation that’s required: discipline and quality.

德國的經理非常重視兩個目標：產品品質以及產品服務。對於大多數的德國經理來說：品質、熱情、奉獻、後續行動是標語。
An overview of German management from ExecutivePlanet.com offers some insight into why Germany is a leader in brand quality: “The German manager concentrates intensely on two objectives: product quality and product service. … The watchwords for most German managers and companies are quality, responsiveness, dedication, and follow-up… A German manager believes deeply that a good-quality production line and a good-quality product will do more for the bottom line than anything else.”

當德國人參與競爭時，他們會將更長遠的利益放在心中。德國品牌的製造商對於價格的競爭不感興趣，比較對於製作優異品質的產品感興趣。德國公司傾向嚴格地遵守政府的規定以及與政府合作，而非與政府起衝突。
While German companies engage in competition, they seem to have the greater good in mind. Makers of German brands are less interested in competing on price and more focused on making products of superior quality. German companies tend to strictly adhere to government standards and cooperate rather than conflict with government.