我好奇故我在

(source: http://adage.com/digital/article?article_id=139511)

Advertising Age每週都會公布Viral Vedio Chart，其中有幾支很長壽。像Eyebrow Dance這支，已經在榜上有26週之久了。他們長壽的秘訣？

So what causes viral longevity?

• This kind of viral activity is only possible when there is repeat viewing. That means there's something about these videos that make people want to watch again and again.
• They have a sense whimsy. "All of these are 'feel good' spots that are fun and don't take themselves too seriously," he notes. They provide an escape.
• They all contain the bit of "how'd they do that?" and "is it real?" that many successful viral videos seem to employ.
• And finally, he notes, "Most of these have a deep musical connection, which definitely contributes positive associations. Just look at Apple's iPod ads for this."

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