September 25,2009 21:44
議題管理(issue management)
我覺得換句話說，議題愈具有爭議性時愈引起注意。而看新聞的有百百種人，一定有負面，也有正面。怎樣控制議題的發展是一門不容易的藝術。
另外，有一個心得是如果社會上已經對某個議題A很敏感了，某客戶想要宣傳的B事件，很不幸被記者聯想對號入座，將B under 於A。這種情況叫做無心插針，針自來。
無意見看到一篇blog也是講什麼是議題管理
(source: http://www.consulting-business.com/public-relations-and-crisis-communication.html)
What is Issues Management?
In issues management, the PR consulting professional’s job is to correct an unfavorable public perception. A great example of this is Wal-Mart, a giant corporation with an amazing success story that must work daily to overcome a controversial reputation.
Books have been written about Wal-Mart and how poorly they allegedly treat their employees, including a news report several years ago about a class action lawsuit by female employees for gender discrimination. The retail giant has worked diligently at counteracting these claims by running television commercials with employees extolling the virtues of their employer, the wonderful opportunities given them, and how much they love their jobs.
In issues management, the PR team is continuously monitoring the news media, their publics, and internet chat rooms and blogs searching for any derogatory or incorrect information that is being disseminated so they can immediately squelch the rumors.
